“Juli has been my coach for the past two years now. I started working with her when one of our early investors made a compelling point: even a 1% improvement in any founder’s performance, should turn into an outsized impact on the entire business.

Disclaimer: I hope this review doesn’t come off as too over the top, but it's challenging to write measured words about someone who has had such a profound impact on your life and journey.

When my former boss gave me the mandatory books to read before starting a company, I must admit that Ben Horowitz's claim that “a CEO's toughest challenge is managing their own psychology” didn’t quite resonate. A couple of years later, I couldn't agree more - and I'm so incredibly grateful to have had Juli by my side through it all.

Over the past two years, from seed to Series A, Juli has helped me navigate the complex emotional terrain of being a founder - from the doubts that keep you up at night to the challenges of finding your own authentic leadership style. What makes Juli extraordinary isn't that she has all the answers (she'll be the first to tell you she doesn't), but rather her unreal ability to ask the questions that lead you to your own truths and insights.

Through impostor syndrome, loneliness, and the pressures of constant decision-making, Juli has helped me become not just a better leader, but a more self-aware and confident version of myself.

I would choose Juli a million times as the person to guide me through the transition between two places (such as trying to go from Founder to CEO) without losing my sense of self.

I would be more than happy to connect with anyone who'd like to learn more about my experience working with her.”

Edu Ortiz, Founder & CEO, Mexico City