Hi, THANK YOU FOR BEING HERE

I’m Julieta, I’m from Argentina and living in Mexico City.

I recently graduated with an MBA from the Stanford Graduate School of Business and I work full time at a venture capital firm in Latin America. I also bring to the table my previous experience working in finance, government and startups.

The first time I experienced coaching was during my time at Stanford. As an Arbuckle Fellow, I was trained to coach and be coached. And I loved it. So much so that I started practicing with classmates and clients, and got a coach for myself.

My journey has been one of healing, and you can read about it here. I could have never anticipated how much of my personal struggles would percolate into the workplace. Coaching is one of many tools in my toolbox. But it has helped me immensely to put action into meaning, while questioning, decalcifying and reframing mental models that no longer served me.

I believe that there is power in “spending time soaked in the light of the moon”. That’s how I believe I regained mine. I want to invite you to experience that threshold of renewal.


My Approach

My practice is at the intersection of my professional experience and my personal attributes. It is fueled by my curiosity, quest to narrow my self-awareness gap and my own journey to heal. And, because I work in venture capital, I can speak the same language of entrepreneurs and leaders of early and growth startups. 

My approach is not prescriptive but personalized, honoring each individual's journey. I balance the vulnerability of exploring difficult truths with the strength needed to embrace new possibilities. Grounded yet expansive, I want to help people find clarity, navigate options, and align their decisions with their authentic selves. When we work together, we will not shy away of the hard questions, and I will be there, holding your hand through exploration.

Not therapy…

After more than 10 years in therapy, I can say with confidence: coaching is not therapy. Unlike psychotherapeutic work, we will not explore (clinically, at least) the impact of primary relationships on the way you experience life. I’m not trained to do that.

… but coaching

What we will do is unpack what is going on for you, and give meaning. Asking you to step into vulnerability, we will explore the impact of your behavior on others and your agency in the relationships that you bring to the conversation. “What’s the feeling?” is one of my favorite questions to ask you.